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Application of Goal Programming for Automobile Purchase Selection among Students: A Case Study

M. S. Luqman, A. R. Asmahanim, F.R. Siti

Abstract


Most of the students who bring vehicles such as automobiles at the university mostly still unemployed and no longer have strong financial resources. This research is to prioritize the automobiles for students and analyses the combination between automobiles and financial ability. It also develops the WIGP model to determine the suitable automobiles to purchase at different budget levels while maximizing the goal attributes. In order to measure the weighted, AHP techniques was used. Even though the objective is maximizing all the attributes, in this approach, the buyer's decision depends upon decision makers' considerations and whether it is mainly based on the exterior, convenience, performance, safety, economic aspect and warranty for each model of automobile. Further, the decision is subject to financial availability for monthly payment.

Keywords


Automobiles, WIGP, Goal Programming, AHP.

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