Open Access Open Access  Restricted Access Subscription or Fee Access

In Pursuit of the Optimal Design: A Guide for Choice Experiment Practitioners

William Breffle


This paper is a primer for environmental economists who are developing a statistical design for a choice experiment application. While it will provide ideas for seasoned practitioners, it is especially for researchers using stated preference methods outside of the United States for the first time to value mounting ecological injuries and damages. The importance of a statistically efficient design is emphasized, but a multitude of other (sometimes competing) design factors are also discussed to demonstrate that there is no single "optimal" design. Using this paper as a guide and starting point, practitioners can avoid pitfalls early in the design stages, or at least be aware of their presence.


stated preference methods, choice questions, conjoint analysis, statistical design

Full Text:


Disclaimer/Regarding indexing issue:

We have provided the online access of all issues and papers to the indexing agencies (as given on journal web site). It’s depend on indexing agencies when, how and what manner they can index or not. Hence, we like to inform that on the basis of earlier indexing, we can’t predict the today or future indexing policy of third party (i.e. indexing agencies) as they have right to discontinue any journal at any time without prior information to the journal. So, please neither sends any question nor expects any answer from us on the behalf of third party i.e. indexing agencies.Hence, we will not issue any certificate or letter for indexing issue. Our role is just to provide the online access to them. So we do properly this and one can visit indexing agencies website to get the authentic information.