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In Pursuit of the Optimal Design: A Guide for Choice Experiment Practitioners

William Breffle

Abstract


This paper is a primer for environmental economists who are developing a statistical design for a choice experiment application. While it will provide ideas for seasoned practitioners, it is especially for researchers using stated preference methods outside of the United States for the first time to value mounting ecological injuries and damages. The importance of a statistically efficient design is emphasized, but a multitude of other (sometimes competing) design factors are also discussed to demonstrate that there is no single "optimal" design. Using this paper as a guide and starting point, practitioners can avoid pitfalls early in the design stages, or at least be aware of their presence.

Keywords


stated preference methods, choice questions, conjoint analysis, statistical design

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