Open Access Open Access  Restricted Access Subscription or Fee Access

Consumers or Citizens: How do Respondents Answer a Choice Experiment About Freshwater Management?

S.A. Miller, C.M. Saunders, P. R. Tait


The debate as to whether respondents in stated preference surveys apply citizenorconsumer preferences isunresolved. Underlying economic theory assumes that respondents in such surveys use consumer preferences; however, in some contexts respondents may consider wider citizen-type preferences. This study examines the impact of citizen and consumer roles on willingness to pay ina freshwater choice experiment in Canterbury, New Zealand. Employinga split-sample approach, respondents were presented witheither the citizen-type choice sets or the consumer-type choice sets.Choice set responses were then validated by a debriefing question to determinethe self-stated viewpoint, citizen or consumer,which respondents considered they applied when answering. Results indicate that most respondents, including those tothe consumer-type survey, stated that they answered the choice sets as citizens.Hence perhaps it was not surprising that no statistical evidence for differences in the willingness to pay between the two samples was found. While these findings are specific to the freshwater case study, they do add empirical evidence to a currently unclearcitizen-consumer debate.


citizen-consumer debate; choice experiment; de-briefing questions, freshwater; New Zealand

Full Text:


Disclaimer/Regarding indexing issue:

We have provided the online access of all issues and papers to the indexing agencies (as given on journal web site). It’s depend on indexing agencies when, how and what manner they can index or not. Hence, we like to inform that on the basis of earlier indexing, we can’t predict the today or future indexing policy of third party (i.e. indexing agencies) as they have right to discontinue any journal at any time without prior information to the journal. So, please neither sends any question nor expects any answer from us on the behalf of third party i.e. indexing agencies.Hence, we will not issue any certificate or letter for indexing issue. Our role is just to provide the online access to them. So we do properly this and one can visit indexing agencies website to get the authentic information.