Subscription or Fee Access
A Data Mining Method for Fashion Design to Evaluate Consumers’ Emotional Preference
The purpose is to propose a data mining method for fashion designers to build a representative design model reflecting consumers’ emotional preference. The present study consists of two modules: the extraction of Kansei information and the construction of the cluster model. A case study of men’s outer shirts is given to demonstrate the effectiveness of the proposed method. Based on the result of the cluster models in this study, four men’s outer shirts with different styles are produced as the representative design set. The selected design elements of each style represent the typical designs that satisfied consumers’ emotional preferences accordingly. A correlation between the Kansei intention of consumers and the discrete design elements can be established through the proposed method in order to predict the proper clothing style. The proposed method provides an effective means for fashion designers to identify the important design elements with positive impacts on specific consumers.
consumers’ emotional preference, cluster analysis, representative design model, WEKA, decision support.consumers’ emotional preference, cluster analysis, representative design model, WEKA, decision support.
Disclaimer/Regarding indexing issue:
We have provided the online access of all issues and papers to the indexing agencies (as given on journal web site). It’s depend on indexing agencies when, how and what manner they can index or not. Hence, we like to inform that on the basis of earlier indexing, we can’t predict the today or future indexing policy of third party (i.e. indexing agencies) as they have right to discontinue any journal at any time without prior information to the journal. So, please neither sends any question nor expects any answer from us on the behalf of third party i.e. indexing agencies.Hence, we will not issue any certificate or letter for indexing issue. Our role is just to provide the online access to them. So we do properly this and one can visit indexing agencies website to get the authentic information. Also: DOI is paid service which provided by a third party. We never mentioned that we go for this for our any journal. However, journal have no objection if author go directly for this paid DOI service.