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Approaches to Estimating Degrees and Measures of Preference Intensity

Vyacheslav V. Kolbin, Veronika A. Ledovskaya


In this paper we introduced new criteria for estimating the preference intensity. The degree of preference intensity was defined by taking into account properties of derivatives of utility function. The definition of a measure of preference intensity was formulated. Application of the definitions we introduced was considered.


utility function, order risk aversion, preference intensity, degree of preference intensity, relative preference intensity, measure of preference intensity, decision-maker (DM).

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